Geof Harries

Menu

Resume

Summary

I am a seasoned digital practitioner—25+ years of experience—who influences and mentors others. I work with teams to set direction and lead the delivery of innovative products and services.

Experience

Richter Guardian

Director of Product and Operations

Whitehorse, Yukon, Canada
July 2025 to present

Responsible for product direction and customer experience design as well as infrastructure and operations of a new-to-market SaaS platform.

Government of Yukon

Manager, Visitor Services

Whitehorse, Yukon, Canada
February 2022 to June 2025

Achievements in role:

  • With the goal of reaching more visitors, advocated for, planned, designed and deployed a new tourism digital kiosk network to modernize information delivery
  • Used data and digital thinking to optimize building and staff operations to reduce costs and improve efficiency
  • Re-invented the department’s data and analytics program to facilitate the development of a new public-facing dashboard with automated data publishing and grow digital capabilities within the organization
  • Coordinated the transition of a Visitor Information Centre from one building to another with the intent to create a better and more interconnected, branded experience for visitors
  • Implemented a new online video travel advice service to expand the reach of visitor services from in-person to also pre-trip
  • Deployed a new QR code platform to support a multi-year transition away from print publications and into more digital delivery of visitor information
  • Collaborated on and led a new digital advertising strategy that resulted in higher year-over-year engagement and usage of in-person and online services

Responsibilities:

  • Design and oversee a modernized, multi-channel visitor experience strategy that aligns with the department's corporate vision
  • Monitor and report on key performance indicators for visitor services, including in-person and digital touchpoints
  • Lead and manage large teams including hiring, performance and career development
  • Operate Visitor Information Centre buildings and digital tourism kiosks located in the Yukon and Alaska
  • Direct, forecast and report on operational budgets and targets, including special projects
  • Support community and private sector tourism operators and programs
  • Distribute tourism-related information in the Yukon and beyond, including safe travel and emergency advisories
  • Sustain and build relationships with Yukon First Nations, tourism industry organizations, businesses and government

User Experience Manager

Whitehorse, Yukon, Canada
April 2020 to February 2022

Achievements in role:

  • Developed and pioneered the use of the Yukon.ca Design System and design patterns to help create consistent, accessible user experiences across government
  • Carried out and advised on research with citizens through user interviews, discovery workshops and prototype testing to inform service vision and advocate for user needs
  • Facilitated service maturity assessments to evaluate project progress and adherence to standards
  • Oversaw an organization-wide initiative to assess 350+ websites and digital services for risk, then prioritized and decommissioned or transitioned remaining properties to new infrastructure and processes
  • Led product strategy on Yukon.ca website to handle COVID-19 traffic spikes and greatly increased demand for digital services and pandemic-related information
  • Managed ongoing iteration of Yukon.ca, including prioritization of backlogs, budget allocation and development of roadmaps

Responsibilities:

  • Establish, lead and support a multi-year user experience strategy and approach for government digital services
  • Work closely with managers and their teams to understand problem spaces and prioritize digital transformation efforts
  • Collaborate with technical and infrastructure teams to design, build and operate platform-level products to enable modern digital service delivery
  • Grow the practices of and tools for user research, performance measurement and analytics within government
  • Represent Yukon.ca at senior management level, including performance reports and communications
  • Plan and coordinate product delivery with vendors, government departments and all levels of the organization

Five Ravens

Product Designer, Manager and Co-Founder

Whitehorse, Yukon, Canada
December 2018 to May 2021

Achievements in role:

Responsibilities:

  • Design the SaaS product interface and user experience
  • Market and sell the product
  • Provide support to users
  • Collaborate with software engineers and data architects throughout the design and development lifecycle
  • Manage product backlog and ongoing improvements

Proskida

Product Designer and Manager

Whitehorse, Yukon, Canada
May 2019 to April 2020

Achievements in role:

Responsibilities:

  • Design the architecture, interface and interaction flow for products
  • Develop scenarios, use cases and detailed requirements for products
  • Develop wireframes, visual mock-ups and prototypes
  • Create test plans, coordinate user research and analyze, report and act upon findings
  • Develop standards and processes to apply design thinking and principles to product development and management
  • Collaborate with software engineers and data architects throughout the design and development lifecycle
  • Assist with customer development, support and product marketing
  • Write and manage customer support documentation website

Government of Yukon

Product Manager

Whitehorse, Yukon, Canada
January 2017 to May 2019

Achievements in role:

  • Led design and development of Government of Yukon's website, Yukon.ca and the publishing software shared by all of government
  • Managed ongoing iteration of the product post launch, including prioritization of backlogs, budget allocation and development of roadmaps
  • Wrote user stories, created business cases, communicated progress and reported against success metrics of Yukon.ca
  • Created policies, guidance and standards for use of Yukon.ca by departments and vendors
  • Nominated for Premier's Award of Excellence and Innovation

Responsibilities:

  • Provide in-depth knowledge of user needs based on user research. Champion user needs in the initial and ongoing delivery of Yukon.ca
  • Set measurable goals for the Yukon.ca website and report against these to demonstrate progress and build trust amongst users and stakeholders
  • Communicate the benefits of the Yukon.ca publishing software and share the experience of delivery to build the capability of others within government
  • Plan and coordinate delivery across multiple vendors, government departments and all levels of the organization
  • Lead the technical transition program to close the 200+ websites of government departments, and relaunch their web presence on Yukon.ca

Service Design Manager

Whitehorse, Yukon, Canada
April 2015 to May 2019

Achievements in role:

  • Helped establish the discipline of service design and agile delivery in government
  • Defined and worked with other groups to publish new standards and policies for government services on the Digital Service Delivery Guide
  • Designed and established the common technologies and platforms for digital service development and delivery
  • Worked with departments across the government to set up, then consistently measure and report on the performance of digital services for the public
  • Led the design, development and delivery of Yukon.ca, the government's new user-centered website

Responsibilities:

  • Act as a point of authority on service design and user research in government
  • Advise and inspire others on the topics and disciplines of user research, design and performance measurement as it applies to government service design
  • Lead discussions at a senior departmental level to accommodate and plan for new services
  • Set up, train and lead cross-government service delivery teams
  • Grow the numbers, skills and culture of staff applying service design thinking to new and existing government services
  • Assist in the recruitment and management of the eServices for Citizens team

Subvert Marketing

User Experience Designer and Co-Owner

Whitehorse, Yukon, Canada
February 2007 to March 2015

Aasman Brand Communications

Manager, Interactive Media

Whitehorse, Yukon, Canada
June 2003 to February 2007

K1 Technology

Senior Web Designer

Abbotsford, BC, Canada
May 2002 to January 2003

Currency Marketing

Intermediate Web Designer

Chilliwack, BC, Canada
October 2000 to May 2002

YukonNow.com

Junior Web Designer

Whitehorse, Yukon, Canada
February 2000 to October 2000

Education

Loyalist College

E-Journalism Online Publishing diploma

Belleville, Ontario, Canada
1999 to 2000
  • Received dean's list honours
  • Well-versed in Canadian Press (CP) style documentation

Lakehead University

Honours Bachelor of Outdoor Recreation, Parks and Tourism

Thunder Bay, Ontario, Canada
1993 to 1997
  • Completed variety of courses in business administration, communications and marketing, statistical research and analysis, facility management, leadership, risk management and liability
  • Honours thesis project published in international academic journal

Accomplishments

Training courses

2025

  • Cybersecurity Foundations

2024

  • Standard First Aid & CPR

2023

  • Getting to problem solving
  • A Respectful Workplace...What's Conflict Got To Do With It?

2022

  • Learning Together: Yukon First Nations Land Acknowledgements
  • Solicitation Methods
  • Market Research
  • Procurement Policy Overview
  • Understanding Finance, Market Research and Procurement Policy
  • Health and Safety at Work
  • Performance Management Conversations
  • Introduction to the ATIPP Act: Level 1
  • Creating Mindful People of Colour (POC)-Affirming Events

2021 and older

  • Leading Others with Divergent Perspectives (2021)
  • Leading for the Long Haul (2021)
  • Collaboration and Trust at Work (2021)
  • Managing Remote/Hybrid Teams (2021)
  • Targeted Leadership Training (2021)
  • CanUX conference workshops and sessions (2018)
  • Microsoft MIX09 conference workshops and sessions (2009)
  • Cooper U: Interaction Design Practicum (2008)
  • Information Architecture (IA) Summit workshops and sessions (2005)
  • PMI Project Management Professional (PMP) training and certification (2004)

Honours and awards

Publications

  • Cognitive dissonance: A consequence of serious leisure

Volunteering

  • Chair. Joint Health and Safety Committee, Department of Tourism and Culture, Government of Yukon. May 2024 to June 2025
  • President. Cycling Association of Yukon. February 2020 to February 2024
    • Over a 4-year period, grew membership by over 650% through relationship building and program management
    • Established and oversaw new processes for communications, budgeting, reporting and performance monitoring
    • Diversified revenue to create a more robust mix of memberships, event and program registrations, sponsorships, donations and government and business funding
    • Oversaw delivery of new kids and youth cycling programs in Whitehorse and other Yukon communities
    • Led the development of and guided a 4-year strategy for Cycling Association of Yukon
  • President. TechYukon. January 2006 to January 2011
  • Director. Snowboard Yukon. October 1998 to October 2007